Our History

Dawn Cutillo has always had a passion for health and for helping women look at their overall wellness through the many factors that influence the whole, healthy being. Educated in health and nutrition, Dawn worked in this industry for many years, advising women about how to make proper food choices and develop an exercise structure in order to find the best way to lose weight and achieve optimum health. Over time, she became discouraged as she saw women return to her week after week, feeling defeated as their efforts weren’t paying off, either in the mirror or on the scale.

Dawn knew these women were following their weight loss plans and exercising regularly, and she wanted answers for them. At the same time, Dawn was dealing with her own female-related health issues and inability to lose weight. She set out researching the impact of hormones on our weight, and discovered that key imbalances contribute not only to a person’s inability to lose stubborn weight but also how the same imbalances affect our mood, sleep, skin, and other female-related issues that had always been dealt with separately through the medical community. Dawn partnered with a naturopathic doctor, continued her research and facilitated studies, even spearheading a breast cancer research project showing a link between hormone imbalance and breast cancer. The study was published in the September 2012 issue of the Original Internist.

Additionally, Dawn discovered how stress can come from surprising places, which few of us can avoid in our Western culture. She learned about the impact that stress has on the same key hormone imbalance that causes the weight, mood, and sleep issues and developed a multi-faceted approach to help women overcome this obstacle and discover the best way to lose weight. Dawn has developed a patent-pending system that addresses many barriers to losing weight, weight control, and overall health—including insulin imbalance, female sex hormone imbalance, and the effects of stress in relation to cortisol. These elements combined with many others form our holistic approach that allows for effective weight loss through “Natural Hormone Balancing.”

Our business was born out of a need to fill the gaps between the weight loss industry, the hormone replacement industry, and the medical community. Dawn believes that women have the power to choose not to accept the symptoms commonly associated with aging as their reality. When developing our business, Dawn followed her passion of helping women to live healthfully, achieve fast weight loss and long term weight control, and look and feel their best at any age.

Dawn Cutillo authored a book called The Hormone “Shift” and is a sought after guest on national daytime talk shows & news programs on issues of hormone health, anti-aging, sexuality, weight loss, detoxification, and stress management. She has appeared on shows such as CBS’ The Doctors, NBC’s The Meredith Vieira Show, Fox News, Daytime, ABC & Tribune. Dawn is also a monthly guest on the Fox affiliate Philadelphia station WFYL, The Balanced Life show.